Chris Kindness Award — Voting Experience Rebuilt for Mobile
A lightweight WordPress rebuild focused on the nonprofit’s lifeblood: fast, frictionless voting and a homepage that instantly explains the mission.
Mobile-first voting flow fixed
Clear “Voting Open/Closed” status
Non-technical admin workflow (Google Sheets)
Faster load times
Client
Chris Kindness Award (Nonprofit)
Primary Goal
Smooth mobile voting experience
Secondary Goals
Clear mission on homepage + faster site performance
Scope
UX + performance rebuild + admin workflow
Platform
WordPress
Deliverables
Homepage, voting experience, nominees/winners structure, reporting via Google Sheets
The website was losing votes on mobile.
Mobile users are the majority of traffic—and the voting flow was failing. That doesn’t just hurt conversions; it creates fairness issues for finalists and blocks people from learning about causes in the moment (QR codes, social posts, on-the-go sharing).
- Voting submission sent users to a blank page on mobile
- Homepage didn’t quickly communicate what the nonprofit is / why it matters
- Past winners + key info were hard to find
- Updates were difficult for a non-technical team to manage reliably
Goals
What success needed to look like
- Voting must work flawlessly on mobile (fast, clear, no dead ends)
- Homepage must explain the mission instantly (so people vote/support/nominate confidently)
- Performance must remove friction (especially for donation + voting intent)
- Admin workflow must be simple (non-technical team can run it without “backend wrestling”)
Strategy
Reduce friction:
Eliminate slow/heavy loading and confusing steps.
Make the mission obvious:
Clear hero, clear next action, clean content hierarchy.
Make it operable:
Create systems the team can run without you.
The Solution
Lightweight WordPress rebuild (speed + stability)
Lean setup designed for quick loading and minimal blocking scripts
Clean structure so pages don’t “break” across updates
A voting experience designed for phones
Mobile-friendly form flow
Clear next step after voting (no blank page / dead end)
UI that feels simple + welcoming
Homepage rebuilt for instant understanding
Hero that explains the nonprofit immediately
Clear paths: Vote / Nominate / Donate / Learn
Winners + nominees made easy to find
Nothing important hidden
Clear navigation to current voting and past winners
Admin system that non-technical members can run
“I like it because I always have to export and re-order.”
Nominations + vote counts feed into centralized Google Sheets
Team can review, sort, and manage without living in WordPress